05 - Crafting Your Story: How to Create a Connection With Art Collectors
One of my favorite art marketing strategies above all fine art sales techniques is storytelling.
Storytelling allows you to draw from your experience, approach, values, and inspiration to create captivating stories that engage prospective collectors and makes selling art online come from a place of integrity.
No sleezy car salesman tactics here!
Tune in to learn why storytelling is crucial in art marketing, where to dig for your juicy story tidbits, and how to begin infusing your marketing with them.
Mentioned in the podcast
HBO Succession Podcast with Jeremy Strong
ADDITIONAL RESOURCES
“Why Storytelling is Key to Selling Art Online” by Artwork Archive
“The Power of Storytelling in Art Marketing” by Agora Gallery
“The Art of Storytelling in the Age of Content Marketing” by Forbes
“The Power of Storytelling in Art Sales” by Artsy
“Why Storytelling is Key to Selling Art in the Digital Age” by Invaluable
“The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains”
craft your Marketing Message
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Picks from my bookshelf
Writing Tools by Roy Peter Clark, Long Story Short by Margaret Leitam, Story Genius by Lisa Cron, Wired for Story by Lisa Cron, The Science of Storytelling by Will Storr, How to Tell a Story by The Moth, Writing Down the Bones by Natalie Goldberg, Bird by Bird by Anne Lamott (not pictured because… I don’t know where it is!)
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